THE BRAND BUILDER BLUEPRINT

You have the idea now let's turn it into a brand people actually want to buy from <3

The Brand Builder Blueprint is a straightforward, no-BS guide built from my real experience growing Outlawed Ethics from an idea into an established clothing brand.

Inside, I’m breaking down the things I wish someone would’ve taught me when I started—from creating a recognizable brand and finding products to understanding your numbers, building hype, earning customer trust, and creating an online store that actually converts.

INSIDE THE BLUEPRINT:

• Building a strong + recognizable brand identity
• Turning your ideas into actual products
• Printing methods + where to start
• Finding blanks + suppliers
• Pricing your products for profit
• Understanding expenses + setting sales goals
• Creating content that gets attention
• UGC, influencers + themed shoots
• Building a loyal community + customer trust
• Setting up an online store people feel comfortable buying from
• Essential website pages + policies
• Simple conversion tips to help increase sales
• The lessons I learned the hard way, so you don’t have to

This isn’t a “get rich quick” guide or a promise that building a business will be easy. It’s the information, advice, mistakes, and strategies I’ve picked up from actually doing it.

I started Outlawed Ethics in 2021 without having everything figured out. I learned by doing, messing up, adjusting, and continuing to show up.

Now I’m putting what I’ve learned in one place to help you start yours.

INSTANT DIGITAL DOWNLOAD
Your Brand Builder Blueprint will be delivered digitally after purchase. No physical product will be shipped.

Start messy. Learn as you go. Build something people remember.

XO,
Mikayla
Owner of Outlawed Ethics